Insights
Notes from actual projects
No listicles. Each piece answers a question clients ask, with the detail that usually gets left out of agency blog posts.
E-commerce · · 8 min
Shopify or WooCommerce: how to actually choose
A practical comparison of Shopify and WooCommerce for small and mid-sized stores: total cost, control, speed, maintenance and when each one is the wrong choice.
Read → AI & automation · · 9 min
What AI automation actually does for a small business
Practical AI automation for small businesses: which tasks are worth automating, what it costs, how to avoid the common failures, and where AI should stay out of the loop.
Read → Measurement · · 7 min
Why your Google Ads and GA4 numbers disagree
The common reasons GA4 and Google Ads report different conversion numbers, how to diagnose the discrepancy, and how to build tracking you can actually trust.
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