The channel you own
Flows that recover lost sales, campaigns people open, and a list that stays healthy.
Email consistently returns more per pound than paid social, and most small businesses still only send the occasional newsletter. The quick wins are mechanical: a welcome sequence, abandoned cart and browse flows, a post-purchase sequence, and a win-back after 90 days.
We set up the platform properly — authentication, segmentation, templates that render in Outlook — then run a campaign calendar alongside the automated flows. Deliverability is treated as part of the job, not an afterthought.
Signs you need this
- You only email when there is a promotion.
- Nobody who abandons a cart hears from you again.
- The list has not been cleaned in years and open rates are falling.
- Emails look broken in Outlook or on mobile.
- No segmentation beyond "all subscribers".
What you get
Platform setup
Klaviyo, Brevo or Mailchimp configured with SPF, DKIM and DMARC verified.
Core flows
Welcome, abandoned cart, browse abandonment, post-purchase and win-back.
Segmentation
By purchase history, engagement and value — so sends are relevant.
Templates
Branded, responsive, tested across major clients.
Campaign calendar
Monthly sends tied to product, season and service pipeline.
Deliverability
List hygiene, warm-up, bounce and complaint monitoring.
How the work runs
- Audit. List health, authentication, existing flows and revenue per send.
- Build. Platform, templates and the first four flows.
- Run. Monthly campaigns with A/B tests on subject and offer.
- Report. Revenue per email, list growth, deliverability and flow performance.
Why Kriov Tech
Fourteen years of building and running websites for international clients, over 800 delivered projects, and a working style that assumes you want the job finished rather than a longer relationship with an agency. You deal with the person doing the work.
Email marketing & automation: common questions
Which platform should I use? +
Klaviyo for e-commerce, Brevo for cost-sensitive senders, Mailchimp only if you are already committed. We will recommend based on list size and needs.
Can you write the emails? +
Yes — copy, design and build, with your approval before anything sends.
My emails go to spam. Can you fix it? +
Usually. It is authentication, list hygiene and sending behaviour. We diagnose which before changing anything.
What results are realistic? +
Flows typically produce 20–35% of email revenue within 60 days of going live, if the list is real and the offer is clear.
Related services
Website design & development
Fast, accessible websites built to convert visitors into enquiries.
Shopify development
Custom themes, apps and checkout work that lifts conversion and average order value.
WooCommerce development
WordPress commerce built properly — performance, payments and plugins that behave.
Tell us what you are trying to fix
A short brief is enough. You will get a scope, a timeline and a fixed price — not a sales sequence.